Using CircleUp’s data science platform Helio, we’ve analyzed a variety of consumer food and beverage brands to see how individual ingredients may impact a product’s popularity.
Our new Managing Director Alison Ryu talks about making the decision to join CircleUp, and leveraging our data science platform Helio to help find and fund the next great CPG brands.
Our data science team has the challenging task of pioneering a completely new approach to an industry with an ever-evolving set of tools. Here's what we've learned so far.
Private investing has remained relatively unchanged for decades. CircleUp is leading the charge to change this with Helio, a truly data-driven and tech-powered approach to private markets.
This marks the fifth year of CircleUp25, our awards recognizing the most innovative consumer and retail brands of the year. CircleUp25 is decided on by our expert judges and Helio, CircleUp’s internal data science platform for evaluating consumer brands. The competition was more fierce this year than ever before due to so many inspiring finalists.